Recently I’ve heard a lecture from a guy named Shay, about strategy in the animal rights movement. The entire lecture is available for online viewing here.
I’ve learned one important fact from this lecture, which I knew before, but never paid much attention to.
Not all animal rights activism is good.
Yes, not every time we go and organize a demo, or hold a stall, is essentially a good thing. There are many times when at the best scenario it’s just a waste of resources and time, and with the worst scenario it’s plainly damaging the movement.
What? What the fuck are you on about? How can a demo damage the movement?
Easy, while the demo in itself may be a positive thing, it has to come as part of a bigger strategy, a bigger plan. Just doing random protests isn’t going to help anyone. We have to think about why we’re doing that protest, what we want to achieve with it, and how we think the protest will help us achieve that goal.
If we can’t answer those three simple questions, then something may be wrong with our strategic thinking, if there even exists some strategic thinking.
The second important issue we need to realize is that without a proper plan, with goals for the foreseeable future, we will never know if we are getting anywhere, and won’t know how to determine weather or not our tactical decisions were the right ones or not.
These principles and others that were voiced at said lecture, are the principles guiding me when I founded the new animal rights organization Time For Change - I’ve tried to create some short term goals that we can achieve, and propose a way in which we can achieve those goals.
This leads me to my second new favorite new line ;
Without clever role assignment any organization will fail.
That is a real problem with the Israeli animal rights organization, and especially the organization I was part of in the last few years, A.L.I (Animal Liberation Israel).
There is no proper organizational structure. In fact, there isn’t really any organization structure. Everyone does whatever he thinks is for the best, as long as he doesn’t violate the organization’s core principles.
The result of this is that activists which could be of much better use are “wasted” in activities that do not use up all their potential.
Another problem is that since there is no hierarchy, there is no one to report to on progress and issues, and as such many people allow themselves to work much slower than if there was someone above them who waited and demanded results, not just talk.
These two issues are some of the issues that we are trying to solve when founding Time For Change.
So what is “Time For Change”?
We are an animal rights organization. We will do our best in order to free all animals from human use and abuse. To achieve those goals we are divided into the following departments:
1. Projects Department - we have 2 main campaigns, one in order to get vegan products into supermarkets and restaurants, and the other to have the ministry of health to produce a statement the veganism isn’t unhealthy.
2. Interior Department - organizing meetings, lectures, and all that kind of stuff for activists. Recruiting new activists and finding them a suitable position in the movement (not necessary in our organization).
3. Internet and Web - we’re producing a weekly magazine, advertising AR on the web, etc.
4. Exterior Department - that’s the press office, the spokesman, and all that kind of stuff
At the moment you can find us on our website - www.veganblog.net

I hope I have given you something to think about.
Think. Before you do anything.